Icons Vs. Article

I'm running a world-creation session of a new game tomorrow, and I want the players to help define the icons.

One helpful aid I was thinking of using was a list of questions about each icon.  I once read an article (or in a book or somewhere) that defined a list of possible tensions for each icon -- listed in an "A vs B" format.  A few, like the Elf Queen, was "A vs B vs C" -- in the Elf Queen's case, it was the three types of elves.

Can anyone recognize which article this was and please tell me where I can find it?

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